Tuesday, March 11, 2014

Referencing Coca Cola Ad:




PROMPT:

When thinking about diversity and American patriotism in Coca Cola’s Superbowl ad, “America the Beautiful,” some would argue that the ad is patriotic by celebrating America’s diversity in song. 

On the other hand, some would argue that the use of languages other than English is unpatriotic and un-American in its political correctness.  

Use all three sources to make a claim based upon either side of this argument and support it with relevant evidence and reasoning.  Synthesize your viewpoint.



CHECKLIST:  DID I… ?

___ Study the prompt

___ Label my sections as CLAIM, EVIDENCE, REASONING, SYNTHESIS

___ Mention both of the authors and titles of my two sources in the intro
___ Provide a summary or overview of the topic in my intro
___ Write an introductory paragraph that ended with my claim

___ Set up my evidence by providing background and context before the quote
___ Choose only 1 piece of evidence in the form of the very best fact, quote, or information
___ Cite the author properly (West 1) or (Reyes 1)

___ Avoid using informal style by including personal pronouns like I and you
___ Avoid narrating the process of writing (“My evidence is…”)

___ Use the checkbric!


EXAMPLES OF REFERENCES



“It's Beautiful” advertisement for Coca Cola

Allen West’s blog, “Coca Cola ad on Super Bowl – America’s brand?  Hm.”

Raul A. Reyes’ column, “America the Beautiful for the 21st Century”


EXAMPLES OF QUOTES

“There can be no divided allegiance here. Any man who says he is an American, but something else also, isn’t an American at all…” (West).


“… several of the Founding Fathers spoke languages besides English, including John Adams, Thomas Jefferson, and James Monroe,”  (Reyes).

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